PRODUCT DESIGN
Lucid Immersion
Merging indoor comfort with outdoor excitement with our Immersion ecosystem. Tailored products for community and nature. Seamlessly transition your car's seating arrangement for scenic outdoor views or face-to-face interactions, offering the best of both worlds with LUCID Immersion.
Duration: 3 Months
Team: (UXUI Designer) Claire Wong, (Industrial Design) Jonathan Padron, Dany Ley-Reyes, and Ziyang Li
My Role: UXUI Design and Product Design
Tools: Figma, Adobe illustrator, and Photoshop
Background
We are creating an immersive space that leads you into an innovative world and adventure with full of excitement.
Experience both the indoors and outdoors in a new and fresh way with the Immersion ecosystem. Immerse yourself and your loved ones in a line of products designed for community and nature. Switch the seating arrangement in your car to enjoy the outdoors or face each other to connect and create lasting memories.
In this Lucid Motors corporate project, we are creating a new physical car experience. As a UX/UI designer, I was involved from inception to completion. I proposed the initial direction naming to crafting the entire product, encompassing app design branding, overall in-car interfaces, motion, app page, and interaction.
Understanding Lucid Sanctuary
A single tap transforms your cabin into a personal multi-sensory wellness space with curated content where each experience is custom designed with an elegant combination of visuals, lighting, audio, temperature, and massage.
Sanctuary™ transforms the cabin to your personal paradise.
It’s a good start but…
How can we expend the experience to all passengers in the car but only the driver?
Pain Points
I identified three main user pain points. As a Lucid Gravity user on a road trip with outdoor activities, you might face problems like not getting updated weather, unable to use popular navigation apps in the app, and having no offline mode in remote areas. Solving these issues is key in improving the user experience for Lucid Gravity users during outdoor road trips.
Target Users
From Professionals to high-income brackets
To appeal to affluent, environmentally-conscious individuals and families, typically in their mid-30s to late-50s, who prioritize luxury, cutting-edge technology, and sustainability. This demographic values high-end vehicle prestige and comfort, along with a commitment to sustainability. They are community-involved, tech-savvy, and enjoy balancing professional lives with family and recreational activities.
Users Needs
After defining the target users, I set main user needs based on their pain points.
Keyword
I condensed user needs into 5 keywords, guiding our future solutions and insights.
Persona
Based on user needs, I created the main persona Luke. Then outlined his behavior and what he looks for with his family briefly.
Design System
I established the direction and rules to be followed within the design system for both IND and IXD department.
Heads Up Display
Embrace the future of driving with our human-centered HUD technology.
With user safety and convenience as our top priorities, our system will have essential information projected onto your windshield, keeping you focused on the road. Our intuitive design minimizes distractions, ensuring a smoother, safer journey for you and your loved ones.
Adaptive + Panoramic Roof
Stars Above, Comfort Within
Experience unparalleled entertainment and relaxation with our innovative roof interface. Whether you're watching a movie, stargazing, or lounging on our luxurious mattress, the roof transforms your journey into a captivating experience.
Passenger Window Display
Interactive Informative Window to Your Journey
Our Interactive Informative Window enhances passenger experience by displaying messages and points of interest along the journey. It entertains and informs without the need to ask, offering a seamless and engaging trip with real-time updates and insights.
Lucid App
Your Personalized Driving Companion
Access everything seamlessly with the Lucid app, designed for personalized, private, and easy remote access. Enjoy a customized experience, ensuring your privacy while controlling your vehicle's features from any distance.
Takeaways
Working with industrial designers on the Lucid corporate project highlighted that iteration and communication are crucial for building successful pieces collaboratively. Managing conflicts effectively and fostering a faster workflow are essential for keeping the team on track. By improving these areas, we significantly increased efficiency in development, ensuring smoother progress and higher-quality outcomes.
A big thank you to my teammates for their hard work, my professors for their support, and all the faculties involved in this project and show! Last but not least, many thanks to Lucid Motors and the Academy of Art University for giving me the opportunity. 🎉